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We operate a series of all year round marketing activities and promotional campaigns to generate the widest publicity impact for ASIA APPAREL EXPO-BERLIN.

  • E-mailing, faxing and direct mailing of promotion leaflets and invitations to targeted European apparel buyers, including Manufacturers, Trading Companies, Wholesalers, Retailers, Agents, Designers and Buying Offices
  • Online advertising (including banner ads on major trade websites and specific keyword searches on Google)
  • Complimentary buyer badges and the latest show flyers mailed to target buyers prior to the show dates
  • A professional call centre operated by the show organiser to personally telephone targeted European buyers and invite them to visit the expo Publicity on major European B2B websites
  • Listing the show details in international apparel trade fair calendars (both print and online media)
  • Liaison with various press and media channels through press and media releases, feature articles and advertorials to generate media coverage and promotion for the expo
  • 24/7 promotion on the show website: www.asiaapparelexpo.com
  • The SHOW PREVIEW, a pictorial e-copy preview, will be emailed to all potential buyers and press contacts
  • Contact with influential trade associations and chambers of commerce in key European countries to gain their support and assistance in lining up trade and buying communities to visit ASIA APPAREL EXPO-BERLIN
  • Advertising in newspapers, related trade magazines, publications and business journals
  • Promotional activities at major international fashion and apparel exhibitions (e.g. “Bread & Butter Berlin”, “Premier International Fashion Show”, “HKTDC Fashion Week”, Canton Fair Phase III.)